You want to reach German automotive decision makers. But you’re not in the room.
Whether you sell to them, want them at your event, or want your brand in front of them.
The German auto industry runs on relationships that take years to build. I’ve been inside it for 15 years, including 10 at Mercedes-Benz. Today over 100,000 professionals follow me. More than 40% are director, VP, or C-level. When I introduce your offer, they listen too.
Reply within 48 hours. An honest read, not a sales pitch.
Start with the Pilot from €2,500. Risk-free.
Reach alone doesn’t get you to the decision maker
You have a message, an audience, and a budget. You put it into cold outreach, ads, and trade media. Still, nothing reaches the decision maker who actually buys.
Scale Cold outreach doesn’t scale. You burn weeks per lead. More salespeople send more emails, but not more replies.
Access C-level, VPs, and department heads have gatekeepers. They don’t open cold emails. They don’t take cold calls. You don’t reach them with budget. You reach them with trust.
Visibility You produce white papers, studies, and webinars. Valuable content. But your decision makers never see it. Good work without the right reach goes nowhere.
Storytelling Offers that need explaining need a translator. You know your product inside and out. That’s exactly why you can’t find the words. You need an outside view.
That’s what I solve. I put your offer in front of decision makers who buy. That’s where your pipeline starts.
I’m Philipp Raasch I used to be one of them
Over 15 years in automotive. Most recently as a management consultant in Mercedes-Benz’s in-house consulting arm. Today I make sense of the industry through my newsletter, podcast, and YouTube channel.
I speak their language. Because it’s mine.
10 years at Mercedes-BenzIn-house consulting, projects across the whole company. I know the reality behind the press releases.
Practitioner, not a journalistOpinions built on experience. No obligation to stay neutral.
Independent since 2020No corporate agenda. No PR language. No conflicts of interest.
Featured across German national media
If you sell something that needs explaining to automotive decision makers, every conversation starts at zero. You have to introduce yourself. Explain what you do. Prove it’s relevant. Negotiate.
With me, you don’t start at zero. You start with trust.
You want to reach German automotive decision makers. They’ve read my newsletter for years, and they discuss my LinkedIn posts. They listen to my podcast in the car. When I talk about you, I’m not a stranger’s voice. I’m part of their daily information diet, from team lead to boardroom.
The cold start
Who are you? What do you do? Why should I care?
Becomes a warm start
I know you through Philipp. Let’s talk about the solution.
And that’s exactly who you reach through me.
I reach over 100,000 decision makers in German and European automotive. Here’s where they work
Reach is only half the story. The other half is composition. If 100,000+ people follow me, the next question is: are they your decision makers?
Over 40%Director, VP, C-level, or executive management
About 50%Directly from the automotive industry, OEMs and suppliers
About 80%Connected to automotive, including consulting, IT, engineering, and retail
Based on 2,963 survey responses (2024–2026) and LinkedIn audience data.
Top employers Mercedes-Benz, Bosch, BMW, CARIAD, Volkswagen
Core regions Munich, Stuttgart, Berlin, Frankfurt, Wolfsburg
Manufacturers
+ many more
Suppliers & Tech
+ many more
And they’re listening. Here’s what decision makers say about my content:
Philipp combines an insider view with a macro perspective and gets straight to the point on the topics that matter. A perspective I value regularly.
Frank LindenbergFormer CFO, Mercedes-Benz AG
Philipp reads automotive trends from a completely different angle. His content mix is perfectly balanced and sometimes provocative, exactly what this industry needs.
Maria Grazia DavinoRegional Managing Director, BYD Europe
The German Autopreneur connects international perspectives and regional developments into one bigger picture. Exactly the global view this transformation needs.
Dr. Stefan BaginskiVP, BMW Group
What my partners have achieved with me
Four examples across four categories. Every number here comes from a real campaign.
Partnership · 6 months
Exxeta wanted to go from invisible IT vendor to industry voice
250webinar signups from one campaign
C-level decision makers have brought up Exxeta with me directly ever since.
Philipp, on the results
The full story
Exxeta had done digitalization work for carmakers for years. Almost no one knew that. They never came up in industry discussions.
Six months were supposed to change that: stay visible, build ownership of a topic, and generate real webinar signups.
Multi-channel over six months: awareness posts, newsletter features, and a lead-gen campaign for a webinar.
Thought leadership story
Thoughtworks wanted to be seen as the SDV expert
1,203clicks to the Thoughtworks study
Over 1,200 clicks to our landing page, LinkedIn inquiries, and a follow-up meeting straight out of the campaign.
Nikolas Buckstegen · Thoughtworks
The full story
Thoughtworks had published a study on the software-defined vehicle. The problem: nobody outside the tech bubble knew it existed.
They wanted the study in front of automotive decision makers, and to establish Thoughtworks as a voice on the topic.
We turned it into a thought-leadership story across all four channels, plus a guest article on Focus Online.
Pilot · Awareness + lead gen
Cognizant Mobility wanted workshop signups from automotive decision makers
60new contacts to real automotive decision makers
Companies now come to us directly. Real decision makers from the automotive industry.
Martin Wöhrle · Cognizant Mobility
The full story
Cognizant Mobility advises Asian and American automakers on entering the European market. They had a workshop to sell: the "Market Entry Check."
They needed signups straight from the decision-maker level of European OEMs.
We made one LinkedIn post and one podcast episode. One campaign, one goal, one week.
Event · Lead gen
Vehicle Tech Week wanted automotive decision makers at their event
1,224clicks to the event registration
The full story
An event lives or dies on who shows up. Vehicle Tech Week needed automotive professionals and executives in the seats, not just reach.
Through LinkedIn, newsletter, and YouTube, we sent decision makers straight to registration: 1,224 clicks, plus visible presence with exactly the audience the event needed to fill the room.
What partners say
We’re building digital.auto, an independent tech initiative for the automotive industry. Our biggest challenge? Visibility with potential partners in the industry. Working with Philipp around the IAA delivered exactly that: over 36,000 impressions with our target audience.
Prof. Dirk SlamaVP Bosch & Chairman digital.auto
The reach and conversion rate of Philipp’s content genuinely impressed me. One post alone got us 35 high-quality signups for our webinar. What stood out most was lead quality: not just consultants, but real decision makers from the industry.
Steffen RamsaierSenior Director Field Marketing DACH · Informatica
Some of my past partners
I’ll tell you honestly whether this works for you.
You bring the substance. I bring the angle, production, and distribution.
from €10,000
Standalone · can be bundled into a Partnership
Full-length podcast episode + YouTube video + Short
Dedicated newsletter feature (German + English + Chinese via WeChat)
Distribution plus Focus Online (50k–300k) included
Partnership
3 or 6 months · max. 3 partners at a time
Stay top of mind when your decision makers decide.
from €16,000
3 months · 6 months from €28,000
Competitor protection: you name 3 competitors I won’t work with
Monthly mix of awareness, lead gen, and optional story anchors
Multi-channel by default, configurable per campaign
Before you ask
What if the campaign doesn’t perform?
Newsletter Pilot under 200 clicks? I repeat it for free. In partnerships, we optimize together in the monthly reviews. For Story standalones, in the performance report 2 weeks after launch. The performance guarantee only covers the newsletter Pilot, because that’s the one format simple enough to measure cleanly.
What makes this different from trade-media sponsorship?
Because it’s a different product. With a trade outlet, you buy ad space and help fund the overhead of a large editorial team. Not with me. You pay for exactly what you get: strategy, content in my voice, and my trust with an audience that clicks past ordinary ads. Premium, but fair. You’re the only sponsor in that issue, not one of six.
How we work together
You reach out Through the form or by email. Within 48 hours you get an honest fit assessment.
We talk for 30 minutes I get your goal and your audience.
I send you a proposal With package, channel mix, and timeline.
We build the story Briefing, concept, final draft. Two rounds of revisions are included.
I take it live Through the channels that fit your goal.
You get a performance report With numbers and a recommendation for the next step.
The Pilot becomes a partnership If it works, we keep going long-term, with a fixed slot and competitor protection.
Are we a fit?
You’re an ideal partner if…
You want to reach German or European automotive decision makers, whether you sell to them, bring them to your event, or build your brand with them.
Your offer needs explaining and benefits from context.
You want real decision makers, not click volume.
You want a story that actually lands.
You’re in the wrong place if…
Your audience isn’t automotive. We’d both waste our time.
You’re looking for cheap reach. I can’t do per-click pricing.
You want closed deals immediately.
You don’t want an honest read on whether this fits.
Everything partners ask me before the call
How do you choose the channels for my campaign?
Based on your goal.
Newsletter works best for lead gen, signups, and trackable conversions.
Podcast and YouTube build trust over time.
LinkedIn delivers the fastest awareness wave.
On the call, I recommend the combination that fits your goal. In a partnership, we configure the multi-channel mix together.
How do you measure success?
Depends on your format. For Pilots, that’s a report after the campaign. For partnerships, monthly reviews come on top.
Lead gen: clicks, signups, generated leads, conversions through your tracking code
Thought leadership: distribution reach, story performance report 2 weeks after launch
Partnership: plus monthly reviews with cumulative metrics, qualified inquiries per month
What sets you apart from traditional automotive media?
Traditional media sells ad space. Five or six sponsors per issue, you supply the content, the outlet supplies the impressions.
With me, you’re the only voice in the issue. We develop your story together. I produce it across newsletter, podcast, YouTube, and LinkedIn. My audience takes it in because they trust me.
Those are two different products. Comparing CPMs is comparing apples to oranges.
Can I review and approve the content beforehand?
Yes. I deliver a draft, you give feedback, 2 rounds of revisions are included, then you give the final go-ahead. I reserve the right to decline content that doesn’t fit my brand. That protects your investment and my credibility.
Why only 3 partnerships at a time?
Because a real partnership needs attention. More than 3 partners in parallel means less depth per partner. I won’t do that. You also get competitor protection: you name 3 companies I won’t work with during your term.
Does this work for smaller companies or startups?
Yes, if your offer fits the industry. The Pilot from €2,500 exists for exactly that: one campaign, one goal, one report. Many of my strongest cases were small providers with real innovation.
How fast can my campaign go live?
Typically 30 days from inquiry to launch. If you’re tied to an event or a launch, reach out early so we can reserve the slot. Story standalones need 4 to 6 weeks of production. Partnerships start at the next month after the contract is signed.
Do you work with competitors?
Not within partnerships. You name 3 companies I won’t work with during your term. For Pilots, I decide case by case in the fit check.
What if my offer doesn’t fit the transformation?
I’ll tell you honestly in the fit check. My community follows me for electrification, software, autonomous driving, and digitalization. If your offer sits outside that, the campaign won’t work. That protects your investment and my credibility.
